Tarun

www.tarunk.com

Creator & Consultant @ Prodbee
Product Professional @ Amazon | Ex - Target, Lazada (Alibaba group), Magicbricks (Times group), Ola Cabs
Enthusiast @ Photography | Arts | Web-designing | Boxing

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Tarun

Posts by Tarun

10 Business Hacks to learn from Mom & Pop stores | PM's guide for E-commerce & Psychology

Consumer psychology fascinates us all especially the product managers. Learnings do come from all sides and seemingly trivial things we ever did, mould them. We all have been both con...

In psychology, Jun 12, 2022

Product Management in B2B & SaaS : Example case study on Enterprise users

Most of the existing content on Product Management is focussed around the B2C (business to consumer) model, targeting products for the end consumers. B2B i.e. Business to Business pro...

In cases, May 28, 2022

How to set Product Goals & Success Metrics | The Great PM Interview - Product Metrics

Setting product goals and success metrics is an art in product management. A product is successful only if it achieves its intended goals and product metrics. Defining and measuring t...

In interviews, Mar 19, 2022

Product Execution Problem : How to diagnose a Product Issue | The Great PM Interview - RCA

Product Execution Interview is highly relevant in the day to day execution job of a Product Manager. The problems given are analytical, strategy and goal focused.One such product exec...

In interviews, Jan 15, 2022

How to solve Product Design / Product Sense questions | The Great PM Interview - Product Case

Product design (a.k.a. Product sense) is the most common problem asked during PM interviews ( e.g. Google or Facebook / Meta Product Manager ). It should not be confused with the UI-U...

In interviews, Jul 09, 2021

How to build Customer Segments and Identify Users for Products ? - A Simple Guide to User Segmentation

“Who to build for?’’ is a paramount thought in a Product Manager’s mind as s/he confronts any goal or a problem statement. Early in the product discovery phase, Product Managers (PMs)...

In strategy, Jul 04, 2021

Product Prioritisation Steps - Impact & Empathy

Prioritization is a key skill in Product Management. It ensures that Product companies invest on most important products features and also build a space for innovation. It requires a ...

In strategy, Nov 03, 2019

Behavioral Psychology Hacks for PMs - Understanding Human Motivations and Inner-Drives

Behavioural models in humans have been extensively researched in psychology. The article describes some of them which can be used by Product Managers for building better products.

In psychology, Oct 25, 2019

Product review and recommendations - Gartner Peer Insights

Gartner Peer Insights is a platform developed by Gartner for ratings and reviews of enterprise technology solutions by end-user professionals for end-user professionals. It provides f...

In cases, Oct 24, 2019

Case study - Improve repeat rates (online pharmacy)

In matured businesses, Repeat rates are one of the biggest levers for growth. We must first understand and define “repeat rates” in the context the nature and state of the business. F...

In cases, Oct 24, 2019

How to Identify Fake Reviews on E-commerce sites ?

Ever wondered if the reviews mentioned on Amazon, Flipkart are fake ? You are not alone as product companies too build algorithms to weed them out regularly. We have listed 8 key sign...

In cases, Oct 24, 2019

How to choose Colors for Websites / Apps?

Colors have a very strong effect in evoking emotions in the human mind. Everyone has different favourites in colors but various trends could easily be identified across populations. C...

In psychology, Oct 24, 2019

Defining Product Vision and deciding what/why to build

Structured approach is important for building the right products in right form and shape. Lot of products failures happen because we do not seek Why’s, What’s, How’s before we start b...

In strategy, Oct 23, 2019

Effective Monetization Strategies for Digital Products

Monetization! At first, most new Product Managers frown upon this word but it is an absolutely necessary element for any successful business model in the long run. Sooner or later, ev...

In Monetization, Oct 23, 2019

Android vs iOS platform : 10 Key Differences

Whether you are testing a new product idea, launching a new feature or building a new App, one is bound to prioritize between iOS and Android for initial development. Here are some ke...

In platforms, Oct 23, 2019

Analyzing booking conversion funnel : Case Study - Ola Cabs

Product Managers and Analysts working on consumer facing products often dig into every click or interaction data in the core flows like checkout or booking funnel. The objective is t...

In analytics, Oct 22, 2019

Laws of Product Design

Ever thought if there could be laws for building products ? Here are few key biases, heuristics and effects that could be used for designing products. Most of these are intuitive and...

In psychology, Oct 22, 2019

Prodbee - The Product Management beehive

Welcome to Prodbee! Prodbee brings you some of the fascinating stories, experiences, and learnings from product management. Learn from real-world experiences of Product Managers from ...

In Introduction, Oct 19, 2019